Enjoy some samples of recent design projects...
THREE SECONDS
is all you've got to make
a first impression.
You're getting started with a great business idea. But you're stuck. How do you convey skill, expertise and credibility to your potential customers so that they choose YOU over the competition?
Before they choose to do business with you, your customers or clients want to know that you are competent and professional and offer quality products or a reliable service.
A quick look at your logo, website and marketing materials is their first clue. In fact, this entire process takes less than three seconds. That's it.
To ensure a good impression, make sure that all of your "storefronts" and materials communicate crisp, professional design.
It can mean the difference between a loyal customer for life or a quick u-turn in your competitor's direction.
Clean and
|
Clear and
|
Consistent and Familiar Design
|
YOUR MARKETING PIECE needs to look clean and be easy for the customer to read. Your potential client will not invest the time to read everything you've written. Say only what you need to say in a minimum number of words. Less is more.
White space is a great way of doing that. White space is not just empty, blank space. It is an area filled with nothing, strategically designed and placed to highlight certain design elements on the page. Design is mostly organizing large blocks of information in a way that is easy to consume and digest by the reader of the piece. Placement on a page of text, photographs and design elements is done with a focus on conveying what is primary vs. what is secondary. Careful use of white space is a great tool to use to achieve such results. |
CLEAR OBJECTIVE. Clear audience. Your marketing piece must be clear in what it is trying to accomplish and to whom it is primarily directed.
Every element you choose must reinforce your theme - fonts, graphics, colors. An old-fashioned font for a high-tech Fortune 1000 just won't do. A photo of a gray-haired woman is just not focused enough for an ad marketing a stationary package for young teens. |
CONSISTENCY PROJECTS professionalism. Nothing says amateur faster than an assortment of incompatible marketing pieces. Your various marketing pieces should all resemble one another. They don't have to look exactly alike, but still bear some familiarity with each other.
Consistency also builds your brand. Your logo, your choice of colors, your fonts and your other design elements all work together to build a consistent image of your company in the customer's mind. It is this image of professionalism and dependability that remains fresh in the minds of your clients and customers. |