Your future membership and donors are at stake...
Whether you are aware of it or not, the print (or web) materials you send out daily, weekly or monthly to your current (and hopefully, future) membership can communicate much about your Synagogue or organization.
In a matter of seconds you have the ability of conveying a resonant message to the reader that communicates organization, dynamism, professionalism and trustworthiness.
In a matter of seconds you have the ability of conveying a resonant message to the reader that communicates organization, dynamism, professionalism and trustworthiness.
Some questions to consider...
Do the emails and flyers that promote your events and classes contain...
...beautiful, professional typography?
...eye-catching artwork, icons or photography?
...relevant information organized in a manner that is easily understood?
...consistent, brand-quality design and eye-pleasing color schemes?
...beautiful, professional typography?
...eye-catching artwork, icons or photography?
...relevant information organized in a manner that is easily understood?
...consistent, brand-quality design and eye-pleasing color schemes?
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But you have no budget for this!
In your organization's current financial state, an in-house graphics department (read: receptionist using MS Word or Publisher) may seem very attractive.
Why spend money that your organization doesn't have or is unwilling to earmark for a non-essential "extra" or "luxury"?
Why spend money that your organization doesn't have or is unwilling to earmark for a non-essential "extra" or "luxury"?
The potential loss is a real consideration
Consider that market research has found that organizations will sustain a significant loss in potential donor revenue and potential critical-mass membership growth if they don't polish their public image.
When presented to a potential member or donor, professional looking materials can mean the difference between thousands of dollars of possible donor dollars to your organization and attracting new members.
It all boils down to a question of cost vs. benefit. A relatively small investment now will generate the short and long-term benefits of increased revenue and membership.
When presented to a potential member or donor, professional looking materials can mean the difference between thousands of dollars of possible donor dollars to your organization and attracting new members.
It all boils down to a question of cost vs. benefit. A relatively small investment now will generate the short and long-term benefits of increased revenue and membership.
Here's your chance to upgrade the look of your organization
Consider the many varied printed pieces that go out to your membership during the course of an average year:
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Organizational Identity (Logo and Color Palette)
Weekly Bulletins/Flyers Synagogue Newsletters Monthly Calendar High-Holiday Programs/Schedules New Year's Greeting Cards Yizkor Booklets Purim/Mishloach Manot Cards Annual Dinner of Honor Invitations |
Classes/Programs Guide/Ads/Flyers/Postcards
Guest Speaker Ads/Flyers/Postcards Hebrew School Materials Summer Camp/Special Programs New Membership Kit Donor Acknowledgement Thank You Cards Awards and Certificates |
Whether it's a brochure advertising your latest campaign, a glossy full-color list of class offerings, or a direct mail postcard, your marketing piece is an enduring representation of your organization.
You need to make sure that you've put all the creative effort you can muster into designing a piece that is professional looking, usable, and appealing to your target market. Remember: It only takes a moment for a potential member or donor to identify credibility.
Sosgona Marketing & Design can help you design your project in a way that reflects your professionalism, reliability, and competence. Contact us today to help you present your organization in a clean, clear and organized way - professionally.
